About us

We’re Anant and Aman— two friends, two stubborn ideas, one simple promise: jewellery should make you feel something, not empty your pockets.

We grew up watching jewellery show up at life’s best / weirdest moments — the first set of earrings Grandma tied to your ears before a festival, the cheap jhumkas that became your “college look,” the necklace you borrowed to nail a first date. In every memory, jewellery wasn’t just metal and stones — it was confidence, a story, a little ritual that made an ordinary day feel special.

But we also saw the other side: beautiful pieces that faded, stones that loosened after one rainy day, and people walking into stores with a handful of cash hoping for something that looked good and lasted. So we asked: why should emotional jewelry be a rich-people problem? Why can’t everyone have pieces that look and feel like the moments they’re made for — without constant worry?

That question became ComeAgain.

ComeAgain is our answer to every festival, chai-meeting, job interview, and late-night celebration where you want to wear something that says “this is me” — but you don’t want to stress about it. We build imitation jewellery that respects the ceremony of wearing: pieces designed to turn heads, built to resist everyday life (yes — sweat, rain, chai stains — the real stuff), and priced so you can collect moments instead of choosing just one.

Why we do this (not the corporate version):

• Because jewellery is part of how Indians celebrate and remember — it carries emotions, family stories, and rituals.

• Because people are sick of buying pretty things that tarnish or fall apart — we heard this again and again from real folks online looking for tarnish-free, reliable options.

• Because small brands built with hustle and honesty can win trust — there are lots of Indian jewellery founders who started from a market stall and turned that into a digital brand people love. We model ourselves on that grit.

How we make it real:
We design with Indian moments in mind — the saree you wear for your cousin’s wedding, the necklace you gift to your sister before she leaves for a new job, the small earring you buy “just because.” We test for everyday durability, source materials that keep shine longer, and keep prices sane so you can buy the pieces you actually want — not the ones you can only afford once.

Our promise to you:

• Honest design. No fake claims. Real craftsmanship for the price.

• Durable finishes. Pieces that survive rain, sweat, and daily life. (We check for tarnish-resistance because we know it matters.)

• Respect for moments. We don’t make jewellery that just sits in a box. We make pieces that get worn, loved, and passed on — even if they’re not gold.

If you bought a piece and it didn’t last — tell us. If you loved something and want a matching pair — tell us. We’re two founders who want to be judged by what we put on your neck, not by a marketing tagline.

ComeAgain is more than a brand name. It’s our promise that beauty should come back again — to your outfits, your life, and your memories.

—Anant & Aman